BLOGGER • COPYWRITER • COPY EDITOR • FREELANCE WRITER • GHOST WRITER
Ghost writing luxury blogs to educate consumers, combining specific subject matter with beauty tips and product recommendations.
Writing condensed, yet information Insta News on new products, promotions, pro advice, trends and more.
Craft consumer-friendly copy for eblasts, eCommerce, corporate collaborations and general web copy to inform with product knowledge and entice purchases and return visits.
BRANDING / NAMING
Marketing-directed copy, each in a specific voice, written for consumer-facing visual merchandising, beauty press, direct mail, product and catalogs. Includes naming of promotions and products.
Luxury and mass purchase-driven copy used on retail, advertising, spa, limited-life gift sets, consumer programs and in-store handouts.
Targeted product copy used to educate and entice consumers, prior to and during launches. Includes specific benefits, ingredients, product compatibility, actual samples, event invites and more.
EDUCATIONAL / FIELD TOOLS
Created to educate and inform retail and field sales on company philosophy, corporate events, media coverage, product information, selling tips, corporate policies as well as tools to assist with consumer consultations.
HI THERE, I'M Susan Santora
( AKA Ms-Write )
My love of CPG, and all things beauty, started when I was a teenager and had to sneak makeup to school in my backpack.
That love, combined with my other love of writing, grew into a life-long passion. After several years in public relations and events planning, I transitioned into copywriting.
I craft copy for several consumer package goods and luxury giants and am well-versed in all levels of copy including blogs, digital, retail, direct selling, trends, branding, social media, advertising, headlines, taglines, product naming, educational and consumer-facing collateral, package requirements as well as FDA and Health Canada regulatory guidelines.
My work has been published on several websites, seen on retailer visual merchandising and at counter, on direct mail and field education publications and I’ve been involved with several hundred consumer product launches.
AVON PRODUCTS • BAREMINERALS • BULGARI FRAGRANCES • CELTIC COMPLEXION • CLARINS • CLARINS FRAGRANCE GROUP • COVER FX • ELIZABETH ARDEN • HOUSE OF CREED • JOHN FRIEDA / KAO BRANDS • LEONOR GREYL USA • MOONLIT SKINCARE • RIPAR COSMETICS • SHISEIDO COSMETICS • STILA COSMETICS • ZOTOS INTERNATIONAL (SHISEIDO HAIRCARE)
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