BLOGGER • COPYWRITER • COPY EDITOR • FREELANCE WRITER • GHOST WRITER
Ghost writing luxury blogs to educate consumers, combining specific subject matter with beauty tips and product recommendations.
Writing condensed, yet information Insta News on new products, promotions, pro advice, trends and more.
Craft consumer-friendly copy for eblasts, eCommerce, corporate collaborations and general web copy to inform with product knowledge and entice purchases and return visits.
BRANDING / NAMING
Marketing-directed copy, each in a specific voice, written for consumer-facing visual merchandising, beauty press, direct mail, product and catalogs. Includes naming of promotions and products.
Luxury and mass purchase-driven copy used on retail, advertising, spa, limited-life gift sets, consumer programs and in-store handouts.
Targeted product copy used to educate and entice consumers, prior to and during launches. Includes specific benefits, ingredients, product compatibility, actual samples, event invites and more.
EDUCATIONAL / FIELD TOOLS
Created to educate and inform retail and field sales on company philosophy, corporate events, media coverage, product information, selling tips, corporate policies as well as tools to assist with consumer consultations.
“Susan uses her industry knowledge and creativity to write package, romance and product claims as well as shade and product names. I can always count on her to be on top of her game, ready to tackle any challenge, especially when having to meet tight deadlines.”
- Project Manager, Beauty
“Susan will always remain one of the best people I’ve worked with. A truly wonderful copywriter with refreshing ideas. She’s on top of the latest trends and is aware of everything needed to make a project impactful and a best-seller. Her vast knowledge is a tremendous asset.”
- Art Director, Consumer Products
HI THERE, I'M Susan Santora
( AKA Ms-Write )
My love of CPG, and all things beauty, started when I was a teenager and had to sneak makeup to school in my backpack.
That love, combined with my other love of writing, grew into a life-long passion. After several years in public relations and events planning, I transitioned into copywriting.
I craft copy for several consumer package goods and luxury giants and am well-versed in all levels of copy including blogs, digital, retail, direct selling, trends, branding, social media, advertising, headlines, taglines, product naming, educational and consumer-facing collateral, package requirements as well as FDA and Health Canada regulatory guidelines.
My work has been published on several websites, seen on retailer visual merchandising and at counter, on direct mail and field education publications and I’ve been involved with several hundred consumer product launches.
“Susan is an absolute pleasure to work with. She is not only an extremely talented copywriter, with a wealth of Beauty/CPG knowledge, she also has incredible attention to all project details and an amazing work ethic.”
- Senior Account Executive, Advertising
“Susan is a very talented copywriter, who is skilled at telling the “story” of a product. Her contributions to the success of product launches are evident in the feedback we receive from our Sales Team. She is truly an asset.”
- Director, Marketing & Training, Personal Care
AVON PRODUCTS • BAREMINERALS • BULGARI FRAGRANCES • CELTIC COMPLEXION • CLARINS • CLARINS FRAGRANCE GROUP • COVER FX • ELIZABETH ARDEN • HOUSE OF CREED • JOHN FRIEDA / KAO BRANDS • LEONOR GREYL USA • MOONLIT SKINCARE • RIPAR COSMETICS • SHISEIDO COSMETICS • STILA COSMETICS • ZOTOS INTERNATIONAL (SHISEIDO HAIRCARE)
“With her vast knowledge of the cosmetics and beauty industry, Susan oozes creativity so effortlessly and demonstrates such an impressive work ethic.”
- Marketing Director, Beauty
“Susan has a strong knowledge of the industry and is able to write copy that is clear, concise and conveyed the brand’s image. She is very creative and an excellent writer.”
- Marketing Director, Fragrances
JOIN THE MAILING LIST
Keep in touch. Sign up for to see my latest work, beauty news and more.